I don't know how "new" this is, but it's new to me.
I tried Elf Cosmetics Lip Stain in the Nude Nectar shade; I really like it! It really stays on, and it was only $2 at Meijer. It's not nearly as drying as some of the more expensive brands I've tried, such as the Maybelline and the Loreal.
It's easy to apply too; the applicator is kind of like a felt tip pen.
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