http://www.dawn-dish.com/en_US/directfoam.do
With Dawn Direct Foam’s powerful formula, one pump and the dishes are done. There’s no need to fill the sink with water. Simply apply Dawn Direct Foam directly to your damp sponge and wash each dish. If you need to reactivate the foam, just squeeze your sponge.
Dawn promises you’ll love it or your money back. Take the Dawn Direct Foam Challenge and try it out!