$150 Moms & Kids Juice Study - Chicago, IL area

[pepper60]

Reply to: trena@ideo.com

International design firm, IDEO (www.ideo.com) is seeking Mothers
and kids (grades 1st - 8th) in the Chicago area for in-home studies,
to take place the week of November 17th. We would like to learn
about your juice experience, purchase and consumption. Interviews
will last 1.5 hours and you will be compensated $150 for your time.

Share your opinions, ideas and experiences and inspire our design
projects!

We would like to talk to people who might fit one or more these categories:
•You are very health and sugar conscious (like all natural juices, read labels and look for no additives)
•You love fast food and eat it regularly
•You are a Mom on the go with lots of kid’s activities (sports, rehearsals, etc.)
•You have a large family (more than 3 kids)
•You are ultra creative with your kids lunch
•Your kids are highly collaborative in the making of their lunch, perhaps pack their own
•You are a family that drinks juice most of the time
•You are a family on a tight budget

Please fill out this survey below for consideration: (all info will be kept confidential)
Name:
Best Phone #:
Address:
E-mail:
Gender:
Your Age:
Ethnicity:
Married/Partner/Single/Divorced:
Number of kids:
Ages of kids:
Grades:
Occupation (including student or homemaker):
Have you done an interview with IDEO in the past? (If yes, what topic?)

1. Which of the above criteria do you fit? (please explain this in DETAIL
so we know how you will fit for our study!)

2. How often do you eat fast food? What are your favorites?

3. Does your family drink juice? What brands do you mostly consume? Favorite?

4. What quantities do you buy your juice (single serve, large bottles, bulk)?

5. Do your kids play sports or have regular activities they participate in? (Please give an example of their schedule)

6. Where do you do your grocery shopping?

7. What is your availability the week of the 17th?

8. We are also looking to conduct a school lunch observation, after school sports activity, mall shopping excursion (with tweens) and kids party. Please let me know if you could make any of these scenarios possible.

Please send your reply to: beyourself@ideo.com

Note that we may not be able to respond to everyone.
Thanks in advance for your time!