3/8/06 - Revenue Magazine
They're Your Customers - Keep 'Em! by Karen Hoxmeier
Online marketing is no longer a new frontier. Chances are there are hundreds, if not thousands, of websites targeting the same consumers you are trying to reach. In two clicks, your customer can be shopping at your competitor's website. In order to maintain the customers you have and keep them comping back, you need to stand out from the rest. Your site must be the first place they think of when they are in the market for the type of product or service you offer....